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COVER STORY
Iryna Ivanyshyn
Beyond the Sold Sign: The Realtor Bringing a Personal Touch to Colorado Springs
From Military Moves to Dream Homes: How One Colorado Springs Realtor Is Redefining Real Estate Through Honesty, Heart, and Social Media
11/5/26, 1:12 PM
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Military Relocation Professional (MRP)
Iryna Ivanyshyn
Serhant. Cornerstone Group
Serhant.
Service Area
Colorado Springs
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Thank you so much for taking the time to sit with us today! Before we jump in, could you share a little about yourself and the areas you serve?
My name is Iryna, and I’m a Realtor with SERHANT. based in Colorado Springs. I’m also a military spouse and a certified Military Relocation Professional (MRP), so I work with a lot of military families relocating to Colorado, as well as first-time homebuyers.
I primarily serve Colorado Springs and the surrounding areas, including Fountain, Monument, Peyton, and Falcon, but I also work with clients throughout the Denver metro area and other parts of Colorado.
A big part of my business comes from social media, especially TikTok, where I share real estate, local communities, and everyday life in Colorado Springs. I love using social media not just to showcase homes, but to educate buyers, build trust, and connect with people before they’re even ready to purchase.
GETTING STARTED & WHY REAL ESTATE MATTERS
We’d love to know what drew you into real estate. What made you decide, ‘This is the career for me’?
I’ve always loved real estate, even before I became an agent. I love looking at homes, exploring different neighborhoods, and seeing what makes each property unique.
But what really made me choose this career was the opportunity to help people make one of the biggest decisions of their lives. As a military spouse, I know how stressful relocating can be, especially when you're moving somewhere completely new and don't know the area.
I wanted to be someone people could trust, not just to help them buy a house, but to guide them through the entire process and make them feel comfortable and confident in their decisions.
And I also love that real estate allows me to be creative, build my own business, meet new people, and use social media to connect with them. Every day is different, and that's something I really enjoy!
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LOCAL MARKET
Let’s talk about your market. What makes your local area such a great place to live, work, or invest in?
I think Colorado Springs is such a special place because you get an amazing quality of life without having to live in a huge city. We have beautiful mountain views, incredible outdoor activities, hiking trails, parks, and so many family-friendly communities.
We also have a really strong military presence with Fort Carson, Peterson Space Force Base, Schriever Space Force Base, and the Air Force Academy. That brings a lot of people relocating to the area, which creates opportunities for both homeowners and investors.
Another thing I love is how different our neighborhoods are. Whether someone is looking for a newer home in a master-planned community, a property with land, or something closer to downtown, there are so many options.
And compared to places like Denver, Colorado Springs can offer more space for your money, depending on the neighborhood.
I also think there's a lot of long-term potential here because of our military community, growing businesses, and the lifestyle people are looking for. It's a place where people come for work or military orders and often end up wanting to stay.
And personally, I love that I can look outside and see the mountains every single day. That never gets old!
THE WHY
Real estate is personal—what do you feel sets you apart from other agents in your area?
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I think what really sets me apart is how personal I make the entire experience. I never want my clients to feel like they're just another transaction or that I'm trying to sell them something.
I genuinely care about their situation, their goals, and what's best for them, even if that means telling them not to buy a particular home or that it might be better to wait.
Being a military spouse and MRP certified also gives me a different perspective, especially when working with military families who are relocating and sometimes buying a home without ever seeing it in person. I understand how stressful that can be, and I want to be their boots on the ground.
Another big thing is social media. I use it not just to market homes, but to educate people, show them what life in Colorado Springs actually looks like, and build relationships before we even meet.
I think transparency is a huge part of my business. I'm always honest with my clients, even when it's not what they want to hear. My goal isn't just to close a deal. It's to make sure they feel confident about their decision and know they have someone they can trust long after closing.
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SERVICES, NICHE & VALUE
Let’s talk about your services—what do you specialize in, and what makes your approach unique?
I primarily specialize in helping first-time homebuyers and military families, especially those relocating to Colorado Springs. As a military spouse and a certified Military Relocation Professional, I understand the challenges of PCS moves, VA loans, and buying a home when you're not even in the same state.
I also work with sellers, helping them prepare, price, and market their homes. Social media is a huge part of my approach. I don't just put a home on the MLS and wait for buyers. I create videos, showcase the property and neighborhood, and use my online platforms to reach a much larger audience.
What makes my approach unique is that I really focus on education and transparency. I want my clients to understand every step of the process, from financing and negotiations to inspections and closing.
I also offer virtual tours and help buyers purchase homes remotely. I want them to feel like they're actually walking through the home with me, even if they're thousands of miles away.
At the end of the day, I don't believe in pushing people into decisions. I believe in giving them the right information, being honest about the pros and cons, and helping them make the decision that's best for them.
Let’s go a little deeper. What’s something you do behind the scenes that clients may not realize but really makes a difference?
I think one of the biggest things clients don't always see is how much research and preparation happens behind the scenes.
Before I ever show a home, I'm looking at the neighborhood, pricing, comparable sales, property history, and anything that could potentially become an issue for my buyers. I'm not just looking for a house that checks their boxes. I'm trying to make sure they're making a smart investment.
Especially with military families relocating from another state, I spend a lot of time researching properties, communicating with lenders, coordinating inspections, and sometimes visiting homes on their behalf.
And honestly, sometimes the most important part of my job is telling a client when I don't think a home is right for them. That might mean losing a sale, but I'd much rather have someone trust me for years than regret a decision they made with me.
I think people see the showings, the videos, and the closing photos, but they don't always see the hours of research, phone calls, problem-solving, and negotiations that happen in between. And that's where a lot of the real work happens.
EXPERTISE
You’ve seen a lot in this industry. What are some pro tips or common myths you wish more people understood?
I think one of the biggest myths is that you need 20% down to buy a home. That's simply not true! There are conventional loans with as little as 3% down, FHA loans with 3.5%, and VA loans that can offer 0% down for eligible buyers.
Another thing I wish more people understood is that the listing price isn't always the final price, especially in a market where buyers have more negotiating power. You can sometimes negotiate seller concessions to help cover closing costs or buy down your interest rate, which can make a huge difference in your monthly payment.
I also hear people say they're waiting for interest rates to drop before buying. But I always tell my clients that the right time to buy depends on their personal financial situation, not just the market. If rates drop, we could see more competition, and there's no guarantee home prices will go down.
And one of my biggest tips is to talk to a lender before you even start looking at homes. You might be closer to buying than you think, or you might discover a few things you can work on to get into a better financial position.
At the end of the day, buying a home isn't just about getting approved for the highest amount possible. It's about finding a home you love with a monthly payment you're actually comfortable with.
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Thank you again for sharing your story with us. Before we wrap up, could you leave our readers with a few insider tips—and share the best ways to connect with you?
Absolutely! My biggest advice is to start preparing early, even if you're not planning to buy for another six months or a year. Talk to a lender, understand your finances, and learn about the different loan programs available. You don't have to have everything figured out before reaching out to a Realtor!
Also, don't focus only on the price of a home. Look at the monthly payment, property taxes, insurance, potential maintenance, and the neighborhood. A home should fit your lifestyle and your budget, not just look beautiful in pictures.
And if you're relocating, especially with the military, find an agent who really knows the area and is willing to be your boots on the ground. There's so much more to choosing a home than what you see online.
I'd love to connect with anyone who's thinking about buying, selling, or relocating to Colorado Springs or the surrounding areas! I share a lot of home tours, local insights, and real estate tips on my social media, so that's a great way to get to know me before we even work together.
You can also reach me directly at **iryna@serhant.com**.
**Iryna Ivanyshyn | REALTOR®**
SERHANT. | Military Relocation Professional (MRP)
Colorado Springs & Surrounding Areas
559-998-9415
And remember, you don't have to be ready to buy or sell tomorrow to reach out. I'm always happy to answer questions and help you figure out your next step!
Iryna Ivanyshyn
Military Relocation Professional (MRP)
Serhant. Cornerstone Group
Serhant.
Service Area
Colorado Springs
Bio
I'm Iryna Ivanyshyn, a Colorado Springs REALTOR® with SERHANT., military spouse, mom, and certified Military Relocation Professional (MRP). I specialize in helping military families, first-time buyers, and those relocating to Colorado. Backed by an innovative brokerage and a supportive local team, I combine personalized service, local expertise, and social media marketing that has reached millions. My goal is to make every real estate experience transparent, stress-free, and personal.
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