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COVER STORY
Jacqueline Greco
Born Into Real Estate. Built on Results.
A family legacy, a modern vision, and a strategy that goes far beyond putting a home on the market.
11/6/26, 10:13 AM
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Team Lead / Team Broker
Jacqueline Greco
Greco & Greco, Associate Brokers
Serhant
Service Area
Union County, Middlesex County, Hudson County
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We’re excited to chat with you! To kick things off, can you tell our readers who you are and which communities you work in?
I'm Jacqueline Greco, Co-Founder of Greco & Greco, Associate Brokers at SERHANT., a brother-sister team ranked among the Top 3% of real estate professionals in New Jersey. We serve a broad stretch of Central and Northern New Jersey, primarily covering the transition from the Lower Gold Coast, including Bayonne and Jersey City, through Union and Middlesex Counties.
Our core markets include the desirable bedroom communities from Westfield and Cranford through the Woodbridge area, extending south along the Garden State Parkway to Old Bridge and Matawan.
GETTING STARTED & WHY REAL ESTATE MATTERS
We’d love to know what drew you into real estate. What made you decide, ‘This is the career for me’?
Let's just say Joe and I started young! Real estate was practically in our DNA. Our mother was a top-producing broker dating back to the 1980s, and our father was a builder. We grew up in the business cheering at sales meetings, ringing the listing bell, flipping through Rolodexes, and eventually watching technology evolve from printed MLS books to microfiche and beyond.
But our introduction to real estate was certainly not conventional. While both of our parents were incredibly successful professionally, they were also navigating a very turbulent divorce. So, somewhere between competing with each other in business and trying to outdo one another personally, Joe and I found ourselves along for the ride!
I have some pretty unforgettable memories. I remember being dropped off at a seller's doorstep by my father in the middle of my moms listing presentation and somehow, she still got the listing! I also remember wandering around construction sites with guard dogs essentially serving as my babysitters while my father reviewed blueprints with architects. We even sat on top of some of the earliest construction sites in Downtown Jersey City, with our feet dangling over the sides of buildings.
Looking back, it was a pretty unconventional childhood, but it gave us a front-row seat to every side of the business. We learned about sales, construction, development, negotiation, and, perhaps most importantly, resilience.
Real estate wasn't something we discovered as adults; it was the world we grew up in. And in many ways, it shaped who we are today.
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LOCAL MARKET
What makes your corner of the world special? Share what buyers and sellers love most about your market.
I think Hudson, Union, and Middlesex Counties offer one of the best lifestyles in New Jersey because you really do get the best of everything. We have some of the state's strongest school districts, charming downtowns, vibrant communities, incredible restaurants, galleries, wineries, and plenty of culture and entertainment. There is a wonderful balance between family-friendly neighborhoods and a lifestyle that appeals to young professionals, commuters, and people looking for great social experiences.
From a real estate perspective, the value is another major draw. Compared to some of the surrounding luxury markets, buyers can find a great balance between home prices, property taxes, and overall lifestyle. You're close to New York City, with access to major highways, NJ Transit, PATH, and other transportation hubs, but you're also just a short drive from the Jersey Shore, the mountains, the Poconos, Philadelphia, Harriman State Park, and other great Tri-State destinations.
What makes this area so special is its diversity. You have historic neighborhoods, waterfront living, established suburban communities, new development, 55+, parks, recreation, and a growing food and arts scene. Whether you're raising a family, commuting to the city, downsizing, or looking for more space, there is a community here that can fit your lifestyle. I think it's one of New Jersey's best-kept secrets and once people experience what these towns have to offer, they understand why so many people choose to stay and put down roots.
THE WHY
In a competitive industry, what do you feel makes you truly different from the rest?
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I think what truly sets me apart is the combination of experience, perspective, and the resources I bring to the table. I grew up in real estate, so I understand the business from both the sales side and the construction and development side. I've spent years learning these markets, understanding what drives value, and recognizing opportunities that others might miss. I've also been through many changing markets from very high interest rates to the very low, economic crashes, brutal bidding wars, to markets that take 60, 90, even 120+ days to sell a home.
I also think our marketing approach is a huge advantage. Being part of Greco & Greco at SERHANT. gives us access to incredible resources, technology, and exposure, but it's what we do with those tools that matters. We don't just put a sign in the yard and list a property; we create a strategy to generate demand.
I'm also very hands-on and a strong negotiator. Whether I'm helping a buyer recognize an opportunity or guiding a seller through a complicated transaction, I'm looking at the bigger picture and protecting their best interests.
At the end of the day, I think it's the combination of old-school experience, modern marketing, deep market knowledge, and genuine relationships that makes working with us different.
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SERVICES, NICHE & VALUE
Let’s talk about your services—what do you specialize in, and what makes your approach unique?
I think this is where we really differentiate ourselves. While we work with buyers and sellers across all price points, we have developed some very specialized approaches for certain types of properties and life transitions.
One of our passions is working with luxury and custom-built homes. We don't believe these properties should be marketed like every other listing. We approach them almost like a gallery, highlighting the architecture, craftsmanship, design details, and lifestyle behind the home. It's about telling the story of the property and making buyers appreciate what makes it truly special.
We also have a very personal side to our business. We've developed comprehensive strategies for people navigating some of life's most difficult transitions, particularly divorce and the loss of a loved one. These situations require much more than putting a home on the market. They require sensitivity, organization, discretion, and often coordinating everything from preparing the property and managing personal belongings to navigating the sale itself.
I think our niche is really the ability to combine high-level marketing and sales strategy with a very personal, hands-on approach. Whether we're selling someone's dream home or helping them through a difficult chapter, we know how to create a plan around their needs.
Let’s go a little deeper. What’s something you do behind the scenes that clients may not realize but really makes a difference?
I think one of the biggest things clients don't see is how much work happens before a property ever hits the market. We actually approach this in two ways.
First, we identify the key agents who are consistently selling in that particular neighborhood or price point. Depending on the market, that might be a select group of 5-7 agents or as many as 20-25. We take the time to personally call them, introduce the property, share the story behind it, and understand what their buyers are looking for. We look at these agents as partners, not just competitors. Those conversations often create opportunities and generate interest before a buyer ever sees the listing online.
The second part is our pre-launch strategy. Before we go live, we sit down with our marketing team and really dissect the property, the seller's goals, and, most importantly, who our ideal buyer is. We want to know exactly who we're speaking to, what will appeal to them, and how we're going to position the home to capture their attention.
I think the biggest difference is that we're not waiting for the market to find our listing. We're doing the work upfront to identify the buyer, create the demand, and build the strategy before the property ever goes public.
EXPERTISE
From your perspective, what’s one piece of advice every buyer or seller should know before entering the market?
My biggest piece of advice is simple: start the conversation sooner than you think you need to. I've never had a client tell me they reached out too early, but I've seen plenty of missed opportunities because they waited too long.
For sellers especially, I recommend starting the conversation about two to three months before you actually want to be on the market. That gives us time to evaluate the property, discuss timing and pricing, identify improvements that will make a difference, and put a preparation and marketing strategy in place.
I think one of the biggest mistakes sellers make is waiting until they're ready to sell before calling an agent. By then, they're often rushing through preparation or missing opportunities to maximize their home's value.
In real estate, preparation creates opportunity, and missed opportunities can ultimately mean leaving money on the table. Whether you're buying or selling, the earlier you have a strategy, the more control you have over the outcome.
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It’s been a pleasure speaking with you. Could you wrap up by sharing a few final insights and letting readers know where to find you?
I would tell anyone getting ready to buy or sell that choosing the right real estate agent is one of the most important decisions you'll make throughout the process. And I don't think it should ever be a decision based solely on a referral, a familiar name, or who tells you the highest price for your home.
Interview your agent the same way you would interview any other professional you're trusting with something significant. Ask about their experience, their track record, their marketing strategy, how they negotiate, and, most importantly, what their plan is for you. Ask them what makes them different and how they're going to deliver on what they're promising. You should feel confident that they understand your goals, have a strategy behind their recommendations, and are personally invested in the outcome.
At the end of the day, this is likely one of the largest financial decisions you'll make, and you deserve someone who treats it that way.
We would love to connect! You can reach us directly:
- Cell: 201-744-3579
- Email: JGreco@Serhant.com
- Instagram: @grecoandgreco
- Facebook: facebook.com/grecoandgreco
Jacqueline Greco
Team Lead / Team Broker
Greco & Greco, Associate Brokers
Serhant
Service Area
Union County, Middlesex County, Hudson County
Bio
Greco & Greco is a boutique team of senior brokers. Every client relationship is handled with high performance and exceptional, 360 degree service. With decades of experience, deep market knowledge, and a vision built for today’s buyers and sellers, these two brokers prepare to launch big, designed to elevate the real estate experience and deliver a new level of service, strategy, and opportunity. The next chapter of NJ real estate is coming, and it’s being led by those who were born into it.
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