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REAL ESTATE AGENT JOURNAL PRESENTS
YOUR CITY HAS STORIES.
OWN THE PLATFORM THAT TELLS THEM.
Launch a premium digital local magazine dedicated to the people, businesses, places, culture and ideas shaping your community.
You become Editor-in-Chief.
Your community becomes the story.
You license the platform. You build the audience, relationships and local media asset around it.
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Built for established agents and brokers who want to turn local relationships into authority, distribution and new revenue.
FIRST, AN IMPORTANT DISTINCTION
THIS ISN'T A LOCAL REAL ESTATE MAGAZINE.
IT'S A LOCAL MAGAZINE.
Your real estate career my be what brought you to the opportunity.
But the publication is about something much larger YOUR COMMUNITY.
- The coffee shop everyone knows.
- The founder building something interesting.
- The chef people drive across town to visit.
- The nonprofit changing lives.
- The designer transforming local spaces.
- The neighborhood everyone is
suddenly talking about.
- The event bringing people together.
- The people who make your city feel
like your city.
REAL ESTATE MAY BE YOUR BUSINESS.
YOUR CITY BECOMES YOUR BEAT.
WHAT YOUR JOURNAL COVERS
EVERYTHING THAT MAKES A PLACE WORTH KNOWING.
PEOPLE
FOOD • DRINK
BUSINESS
PROPERTY
CULTURE
PLACES
DESIGN • LIVING
WHAT YOUR JOURNAL COVERS
REAL ESTATE AGENTS ALREADY WORK AT THE INTERSECTION OF A CITY.
You know the neighborhood.
You know the people.
You're already connected to the heartbeat of your community.
Your relationships are the foundation of something much bigger.
STOP INTRODUCING YOURSELF AS SOMEONE WHO SELLS HOMES.
START BECOMING SOMEONE WHO
INTRODUCES THE CITY TO ITSELF.
Your existing network becomes your first contributor pipeline, readership base, referral network and advertiser market.
YOUR ROLE
FROM THE EDITOR'S DESK
You aren't borrowing authority from the publication. You're building authority by becoming the person who uses the publication to elevate others.
A DIFFERENT WAY TO NETWORK
BEYOND THE SOCIAL POST
DIGITAL BY DESIGN
NOT AN ISSUE.
A LIVING PUBLICATION.
Traditional media publishes an issue that eventually becomes outdated.
Your digital journal keeps publishing.
ALWAYS ONLINE.
ALWAYS DISCOVERABLE.
ALWAYS SHAREABLE.
ALWAYS GROWING.
No printing. No inventory. No distribution trucks. No issue deadlines.
THE NETWORK EFFECT
YOUR COMMUNITY BECOMES YOUR DISTRIBUTION.
A business does not need to sell real estate services for you.
They simply need to proudly share their feature.
When they do, their audience discovers:
- THE JOURNAL
- YOUR NAME
- YOUR ROLE AS EDITOR-IN-CHIEF
- YOUR CONNECTION TO THE COMMUNITY
HOW THE MATH WORKS
Feature 25 local businesses
If each introduces the Journal to even 500 people across their social, email and customer networks, you've created up to:
12,500
POTENTIAL COMMUNITY CONNECTIONS
Without asking a single business to advertise your real estate services.
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MEDIA YOU CONTROL
SOCIAL MEDIA BUILDS AN AUDIENCE ON SOMEONE ELSE'S PLATFORM.
YOUR JOURNAL BUILDS AN ASSET.
RENTED ATTENTION:
- Instagram followers
- Facebook reach
- LinkedIn impressions
- algorithm changes
- paid ads
- temporary posts
OWNED LOCAL MEDIA:
- your brand
- your contributors
- your stories
- your audience relationships
- your advertiser inventory
- your sponsorship inventory
- your SEO equity
- your local authority
WHAT THIS CAN BECOME:
- A media brand
- A searchable local business ecosystem
- An advertising platform
- A sponsorship platform
- An affiliate channel
- A relationship engine
- A community authority asset
BUILD AUTHORITY.
BUILD RELATIONSHIPS.
BUILD REVENUE.
Your local magazine isn't just a marketing expense. As participation and readership grow, the publication generates its own commercial revenue ecosystem.
THE BUSINESS BEHIND THE JOURNAL
MULTIPLE STREAMS OF REVENUE
THE REVENUE MODEL
OF A MEDIA COMPANY.
WITHOUT BUILDING
A TRADITIONAL NEWSROOM.
ADVERTORIALS
Local businesses can purchase premium editorial visibility when they have something worth sharing.
DIGITAL ADVERTISING
Self-serve digital advertising for businesses that want continued visibility within the community.
GOOGLE ADSENSE
Earn ad revenue from Google, when site traffic and Google Adsense thresholds are met.
AWARDS & EVENTS
Earn ad revenue from Google, when site traffic and Google Adsense thresholds are met.
HOW MUCH WORK IS THIS?
YOU DON'T NEED TO RUN A NEWSROOM.
YOU DO
- Build relationships.
- Invite contributors.
- Represent the magazine.
- Write your monthly Editor's Desk piece.
- Develop local partnerships.
CONTRIBUTORS DO
- Choose their feature.
- Answer their interview.
- Upload their photography.
- Publish and share their story.
THE PLATFORM DOES
- Publishing workflows.
- Templates.
- Article presentation.
- SEO structure.
- Contributor infrastructure.
- Digital monetization infrastructure.
- Analytics.
THE OPPORTUNITY
BUILD THE PLATFORM
THAT HELPS YOUR
COMMUNITY BECOME KNOWN
You are not purchasing a website or another marketing campaign. You are licensing the core publishing infrastructure required to launch and operate a community-powered digital media platform.
LOCAL MAGAZINE LICENSING STARTS AT
$12,800
CORE LOCAL JOURNAL PLATFORM
INCLUDED:
- Brand + Launch
- Publishing + Contributors
- Revenue + Analytics
- Training + Support
OPTIONAL EXPANSION MODULES:
- Events
- Awards
- Jobs
- Memberships
- Podcasting
- Education
- Community features
- Custom revenue programs
- Advanced functionality
- Social media feed
Helping your community thrive...
Priceless
THE BIGGER OPPORTUNITY
YOU COULD BE ANOTHER AGENT IN YOUR MARKET
OR...
YOU COULD BECOME
THE PERSON WHO GIVES
YOUR COMMUNITY
ACCESS TO PRESS
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